AWS has a lot going on, and it’s not always easy for customers to deal with the breadth of its service offerings on its own. Today, the company announced a new service called AWS IQ that is designed to connect customers with certified service providers.

“Today I would like to tell you about AWS IQ, a new service that will help you to engage with AWS Certified third party experts for project work,” AWS’s Jeff Barr wrote in a blog post introducing the new feature. This could involve training, support, managed services, professional services or consulting. All of the companies available to help have received associate, specialty or professional certification from AWS, according to the post.

You start by selecting the type of service you are looking for such as training or professional services, then the tool walks you through the process of defining your needs including providing a title, description and what you are willing to pay for these services. The service then connects the requestor with a set of providers that match the requirements. From there, the requestor can review expert profiles and compare the ratings and offerings in a kind of online marketplace.

AWS IQ start screen

You start by selecting the type of service you want to engage.

Swami Sivasubramanian, vice president at AWS says they wanted to offer a way for customers and service providers to get together. “We built AWS IQ to serve as a bridge between our customers and experts, enabling them to get to work on new projects faster and easier, and removing many of the hassles and roadblocks that both groups usually encounter when dealing with project-based work,” he said in a statement.

The company sees this as a particularly valuable tool for small and medium sized vendors, who might lack the expertise to find help with AWS services. The end result is that everyone should win. Customers get direct access to this community of experts, and the experts can more easily connect with potential customers to build their AWS consulting practice.