YouTube targets music fans with new audio ad format

YouTube targets music fans with new audio ad format

YouTube is announcing new ad products today, designed to help marketers reach YouTube visitors who are doing more listening than watching. The big addition is audio advertising. As the Google -owned video site puts it in a blog post, these are ads designed for viewers...
5 questions from Airbnb’s IPO filing

5 questions from Airbnb’s IPO filing

Airbnb filed to go public yesterday, offering the world a look into its financial performance over the past several years. The company’s S-1 detailed an expanding travel giant with billions in annual revenue that was severely disrupted by the COVID-19 pandemic. But...
Hey look, glow-in-the-dark PowerBeats

Hey look, glow-in-the-dark PowerBeats

Now that Apple’s getting more serious about its own branded headphones, Beats have, perhaps, lost a little bit of luster within the company. The products are still wildly popular, of course, and the brand offers a lot more options than its parent. Powerbeats are one...