Should your SaaS startup embrace a bottom-up GTM strategy?

Should your SaaS startup embrace a bottom-up GTM strategy?

Caryn Marooney Contributor Share on Twitter Caryn Marooney is general partner at Coatue Management and sits on the boards of Zendesk and Elastic. In prior roles she oversaw communications for Facebook, Instagram, WhatsApp and Oculus and co-founded The OutCast Agency,...