Leverage public data to improve content marketing outcomes

Leverage public data to improve content marketing outcomes

Kristin Tynski Contributor Share on Twitter Kristin Tynski is co-founder and SVP creative at Fractl, a growth marketing agency that’s helped Fortune 500 companies and boutique businesses earn quality media coverage, backlinks, awareness and authority. Recently I’ve...
Mixtape Podcast: Proposition 22 and the labor divide

Mixtape Podcast: Proposition 22 and the labor divide

California’s Proposition 22 is the most funded and perhaps one of the most contentious ballot measures in the state’s history. To date, the Yes on 22 side has put north of $185 million into the initiative. The proposition, funded by Uber, Lyft, DoorDash, Instacart and...
Respect the hustle, not the stupidity

Respect the hustle, not the stupidity

Yes, the media f’ing gorged on the Quibi story yesterday. We did, they did, everyone did. And really, truly, how could anyone not? Nearly $2 billion came in (with $350 million heading back), a star-studded lineup of executives and production teams, an absolutely...
Spotify takes on radio with its own daily morning show

Spotify takes on radio with its own daily morning show

Spotify’s streaming music service is starting to resemble terrestrial radio with today’s launch of the company’s first daily morning show, “The Get Up.” Like other morning shows designed for commuters, the new program will be led by hosts and will combine news, pop...