Are B2B SaaS marketers getting it wrong?

Are B2B SaaS marketers getting it wrong?

Konrad Sanders Contributor Share on Twitter Konrad Sanders is founder, CEO, and content strategist at The Creative Copywriter, a tech-specialist copywriting and content agency. Which terms come to mind when you think about SaaS? “Solutions,” “cutting-edge,” “scalable”...
I don’t know what to do with those tossed salads and robot legs

I don’t know what to do with those tossed salads and robot legs

One of the most fascinating aspects of Boston Dynamics’ transition into a commercial organization is watching the company — and its partners — figure out real-world jobs for Spot. There’s no question that the tech is impressive, but there’s always been the broader...