How Peloton made sweat addictive enough to IPO

How Peloton made sweat addictive enough to IPO

It makes lazy people like me work out. That’s the genius of the Peloton bicycle. All you have to do is velcro on the shoes and you’re trapped. You’ve eliminated choice and you will exercise. Through a succession of savvy product design choice I’ll break down here,...
100 Thieves’ Nadeshot and Scooter Braun are coming to Disrupt

100 Thieves’ Nadeshot and Scooter Braun are coming to Disrupt

If you’re at all familiar with esports, chances are you’ve heard of 100 Thieves. The esports org, founded by Matthew “Nadeshot” Haag, has grown over the past couple years into an absolute powerhouse of esports and a household name for those who follow gaming. Which is...