The Duolingo EC-1

The Duolingo EC-1

Education may well be the most important activity we conduct as a society — and it may also be the hardest space to build a startup in. Selling to school districts and universities is notoriously difficult, but enticing consumers is even harder. Learning takes focus,...
The product-led growth behind edtech’s most downloaded app

The product-led growth behind edtech’s most downloaded app

Duolingo CEO and co-founder Luis von Ahn was tired of the gray and dreary design aesthetic edtech companies used to emulate universities. Instead, he and the company’s early team sought inspiration from games like Angry Birds and Clash Royale, looking to build a class...
How Duolingo became fluent in monetization

How Duolingo became fluent in monetization

As its meandering route to monetization will demonstrate, Duolingo isn’t mission-oriented, it’s mission-obsessed. Co-founders Luis von Ahn and Severin Hacker never wanted to charge consumers for access to Duolingo content, a purpose imbued throughout the company’s...